Bringing creative design to market research
WHO WE ARE
Led by experienced researcher Alex Hodge, Yugen Research is a network of professionals specialising in both qualitative and quantitative research across a broad spectrum of industries and sectors. We pull together a tailored team of experts to ensure access to the best skills and methods for your project.
Our aim is to demystify the research process by stripping things back to deliver solid, actionable findings that add value to your brand or client.
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WHAT WE DO
We take a creative approach to deliver more from the research and uncover the unexpected.
We assemble a curated team of experts to identify or create the best research methodology for your project. No matter how complicated the question, we’ll deliver the answers, in a way that makes sense to everyone involved and speaks to both the brand and the audience.
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Bringing creative design to market research.
End-to-end Projects
Freelance Support
Research Training
Testimonials
For well over a decade, I’ve relied on Alex to find compelling ways to integrate pre-quant qualitative findings with analytics deliverables. Alex can turn my impossible questions and tight budgets into workable research designs with credible answers, no matter how unreasonable the challenge and I breathe easier knowing I’ve access to an unrivalled intelligence to help navigate the client through knottier commercial problems. Then without fail, Alex blows the roof off in the debrief.
It is no secret that Malliavin does not take on big projects without Alex on the team – it’s as simple as that.
Ryan Howard
Director, Malliavin
Alex and her team at Yugen bring that rare mix of rocksolid research rigour and a real sensitivity for the creative process. Super-smart, highly experienced and ready for anything, for the kind of strategic work we do in brand positioning and identity, they’re pretty much the perfect partners. Highly recommended.
Stefan Terry
Founder & Strategy Director, Undivided Ltd
I’ve worked with Alex for many years and I really value her as a partner to our team. She has a sharp analytical mind and great understanding of what our clients need, from simple to very technical projects. I would have no hesitation in recommending her.
Katherine Armstrong
Head of Media Quality, Ipsos
